They did... Build a Better Mousetrap

 Well, it actually is a fur friendly, cleverly designed rat trap. This Gold Winner in the Service Design category for the 2010 IDEA Design Awards  follows the Whipple Russell Architects' credo of reducing to the simplest form.  

See the beautiful ONEDOWN trap above. We think it is an example of the balance-beauty-functionality triad we embody and applaud.