Chile’s Tierra Patagonia Hotel & Spa, which is dedicated to sustainability in its operation and design, now gives each guest a trackable virtual tree seed for planting in fire-ravaged areas of the Chilean Patagonia.

With a stunning view of Lake Sarmiento and the mountain peaks of Torres del Paine National Park, the hotel is close to the charred desolation left by massive wildfires. The guests can choose where they’d like their tree to be planted. Once they do, they’ll receive an e-mail certificate verifying planting along with the exact, trackable coordinates through a geo-referenced link in Google Maps.

Involving customers in reforestation efforts is an idea to grow on. How else can businesses small and large give their customers opportunities for doing social and environmental good?