They Did Build a Better Mousetrap

Well, it actually is a fur friendly, cleverly designed rat trap. This Gold Winner in the Service Design category for the 2010 IDEA Design Awards follows Whipple Russell Architects' credo of reducing design to the simplest form.

See the beautiful ONEDOWN trap above. We think it is an example of the balance-beauty-functionality triad we embody and applaud.

Thumbnail photo by Tim Rechmann, from Wikimedia Commons, licensed under the Creative Commons Attribution 2.0 Generic license.